75 Kenmare I DHA Capital
“Head & Hand did a stellar job promoting every facet of the building, placing us in the top national and international publications, and providing strategic opportunities to collaborate with influential brands, personalities, and industry events. “
STRATEGY.
Capture attention for the first condominium in New York City to feature complete interior design by Kravitz Design, Lenny Kravitz’s namesake firm.
TACTICS.
Head & Hand directed a storytelling campaign through feature placements in international design, art, and lifestyle media outlets, intriguing events, and influencer partnerships to elevate the Nolita-based project beyond a real estate news story.
RESULTS.
- Global coverage: 13+ top media placements and 37 million+ impressions of earned media
Head & Hand forged influential industry partnerships utilizing the building as a backdrop, driving additional coverage and exposure for the new development
Drove interest among high net-worth homebuyers globally
Lenny Kravitz in 75 Kenmare’s Nolita neighborhood.
Photo credit: Mathieu Bitton
Select Press Placements
