Azimut Benetti
“Bringing a 60 feet yacht to Times Square, the crossing of the world was a fantastic chapter in our history. Azimut Yachts had the chance to talk about yachting, design, and Italian excellence to the whole world, not just to yacht fans. Head & Hand was a great partner in this adventure.”
GIOVANNI VITELLI, VP of Azimut Benetti Group
STRATEGY.
Drive global buzz for Azimut Yachts 50th Anniversary by creating a memorable public event in New York City for the Italian-based Azimut Benetti Group.
Tactics.
Head & Hand brokered a partnership with Design Pavillion allowing the brand to display their 60 ft. yacht in Times Square as part of the citywide NYC X DESIGN events.
RESULTS.
Organic viral content resulting in 139+ Placements and 239+ million impressions
Amplification of the brand pillars of innovation, disruption, and award-winning design in real-time
Global consumer buzz and increased brand awareness
A 60-foot Azimut Benetti yacht in the heart
of Times Square
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